Riovana, Katipunan

by Aldric Ting

On November of 2011, a new store called Riovana opened in Katipunan. It is located on the 3rd floor of the Regis center and it’s just a 10 minute walk (or even less!) from Ateneo. As you walk in the store, athletic apparel and a myriad of colorful running shoes make you feel the sporty vibe and may well encourage you to buy the store’s products to help you get in shape. The store looks aesthetically pleasing also because of its unique and well-designed interior, which resembles a roadway or street where runners, here in the Philippines at least, race on for fundraising events or marathons.

Riovana, named after the famous running coach Rio dela Cruz, is a store that sells nifty top of the line running equipment. This store is a good place to go to if a person wants to start running as a hobby or a sport or is already a running aficionado and would like to purchase even more running goods. Though there might be some similar stores in the area, Riovana is the only store that is dedicated to the people who love to run in style. It has different top of the line running equipment from well-known brands such as New Balance, Adidas, Nike, etc.

Riovana also has this unique piece of equipment where you can check what kind of running shoes suit you or what kind it is that you need. The store also gives you the chance to try the shoes with the provided treadmill inside the store. The shoes that they sell are separated into two categories, Neutral and Stability.

 The store offers different kinds of shoes, slimming running attire, and light running equipment from different brands. Runners are also welcome to register for running events in the store. Riovana is a place that runners should visit. Running enthusiasts and those who run for leisure can find all of their running needs in this store